ABOUT THE GREENGROCER AWARDS
Launched in 2001, Sydney Markets Limited's Greengrocer of the Month & Year Awards program acknowledges, encourages and rewards excellence in fresh produce retailing. The Awards program is highly successful and the mystery shopping reports are a valuable resource to businesses as they provide valuable feedback on a shopper's instore experience across a wide range of areas.
How Does It Work?
Throughout the year participating greengrocers are visited regularly by professional mystery shoppers who critique each store from a customer’s perspective judging.
- Produce range and quality
- Store cleanliness
- Customer service
- In store display
- Staff product knowledge
- Merchandising and brand skills
The Awards
Annually Sydney Markets presents 11 businesses with the Greengrocer of the Month Awards, in recognition of their outstanding achievement in customer service, quality and variety of produce and instore display.
The 11 Greengrocer of the Month recipients together with the 22 Distinction in Retailing Awards recipients become Preliminary Finalist for the Greengrocer of the Year Awards.
To determine the outright winners of the Regional and Metropolitan Greengrocer of the Year Award and the Highly Commended Awards all Preliminary Finalists undergo a fourth round of mystery shopping and are evaluated on additional industry criteria.
Registration
Sydney Markets highly successful and resourceful mystery Shopper program is open to all independent greengrocers across NSW and ACT who purchase their fresh produce from Sydney Markets. Click here to register for the program.
Previous Yearly Winners
| Metropolitan Greengrocer of the Year | Regional Greengrocer of the Year |
|---|---|
| 2011 - Minchinbury Fruit Market, Minchinbury | 2011 - Country Fruit Bathurst, Bathurst |
| 2010 - Daily Fresh, Randwick | 2010 - Country Fruit Bathurst, Bathurst |
| 2009 - Martelli's Markets, Rouse Hill | 2009 - Country Fruit Bathurst, Bathurst |
| 2008 - Cronulla Fruit Fair, Cronulla | 2008 - Country Fruit Bathurst, Bathurst |
| 2007 - Best Fresh Farm Markets, Caringbah | 2007 - TJ's Country Fresh, Kincumber | 2006 - Norton St Grocer, Bondi Junction | 2006 - Mr Spudley’s Vegie Patch, Shellharbour |
| 2005 - Freshco, Hornsby | 2005 - Highlands Fresh, Mittagong |
| 2004 - Eastgardens Fruit Centre, Eastgardens | 2004 - Simply Fresh Fruit Market, Phillips ACT |
| 2003 - Fruitezy, Chatswood | 2003 - Mr Spudley's Vegie Patch, Shellharbour |
| 2002 - Fruities Fruit Market, Miranda | 2002 - Simply Fresh Fruit Market, Phillip ACT |
Testimonials
The program has helped numerous businesses. Here is what a few of the participants have to say about the benefits of the Sydney Markets Mystery Shopper program.
“It has opened my eyes to the endless opportunities in fine tuning my business to achieve maximum impact”. Paul Saad, Sydney’s Best, Engadine.
“The program has made us focus on the small things too!” Craig Sharah, Country Fruit, Bathurst.
“The reports provided us with honest feedback, it is good to know how an independent shopper perceives what we do”. Vincent Martelli, Markets Market, Rouse Hill
“It made us more aware of our customers everyday needs”. Nick Sofia, R & R Daily Fresh, Randwick.
“The program has made us realise that sometimes things are not perfect and we need to improve”. Joe Gauci, Minchinbury Fruit Market, Minchinbury.
“This program has shown us things that we didn’t see.” Frank Iaris, Mountain Fresh Growers, Winmalee.
“The Anonymous Shopper program has kept me on my toes with making improvements”. Richard Sellaro, Metro Grocer, Marrickville.
“Winning a month award has ignited a positive spark amongst my employees, they have taken the competition very seriously and I am glad that my customers along with my staff are the beneficiaries of it”. Mitchell Kambouris, Mitchell’s Fruit, Dapto.
“The program has improved my awareness of the finer things that help improve my business.” Vince Pagano, Gymea Fresh Fruit Market, Gymea.
“We find the program to be informative and useful.” Frank Murducca, Minto Fruit Orchard.
